If you run a fashion, jewelry or lifestyle brand you should be.
According to Wikipedia, "Influencer marketing is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers."
The basic idea is that if a particular influencer endorses, or gives a positive mention to, your brand a whole lot of people within your target market will likely listen to that influencer and be influenced to check out your brand and/or even buy from you.
So, getting back to those of you who run a fashion, jewelry or lifestyle brand, if you haven’t heard of Placed Digital, you may want to check it out.
Placed Digital is a marketing service that utilizes influencer marketing to save you time while rapidly increasing your brand’s market exposure.
Placed Digital leverages the power of an influencer in your market segment to positively position your brand online and optimize your brand’s reach and awareness among your target audience.
Posted by: Nick Venturella