There seems to be a good deal of confusion among those who own and operate websites about URL canonicalization for SEO.
Essentially, the idea is that my Tiny Career website resides at www.tinycareer.com, but you can also type in the shorter, more-efficient-for-marketing-purposes version, tinycareer.com and get to the same online destination.
However, if you type in tinycareer.com and then look at the URL string once you arrive on that page you’ll notice that you’re actually on www.tinycareer.com not tinycareer.com.
This happens because, behind the scenes, you’ve been redirected from tinycareer.com to www.tinycareer.com. The “www” folder on the internet server houses my Tiny Career website content.
For all intents and purposes the shorter tinycareer.com address is easier to use for marketing reasons, but if they were two different sites as a result of dropping the “www,” that would create duplicate content on the internet and cause my site to lose SEO authority, thus not appearing in search results for those trying to find a site that has content like that of www.tinycareer.com.
Learn more about URL canonicalization and SSL from Kaizen Inbound's website.
Posted by: Nick Venturella, TinyCareer site owner.
Tiny Career Blog
Tiny Career is a site about entrepreneurs and small businesses learning how to grow while promoting what they do.