Are you in business? An entrepreneur perhaps?
Or maybe you work in marketing and advertising?
Regardless, if you’re looking to promote or advertise a product or service online with video, on TV or even radio you may want to pay attention to how really good multimedia marketing and advertising works.
That is, pay attention to the promotional videos on and off-line that stick in your head long after you’ve seen/heard them.
Why does that happen?
Likely, because the advertisers were able to match a song that helped bring emotion to the visuals of the video, and in turn, you as the viewer, likely felt some internal emotional movement as you viewed the images tied to the song/sounds.
In fact, in many ways the video’s soundtrack, if a song, serves as an emotional bridge between the video’s core message and the supporting images it displays. In other words, the soundtrack makes the video have more impact and resonance for the viewer.
It’s the same reason a suspenseful scene in a movie actually feels suspenseful -- the soundtrack bridges the gap between the story and the visuals. If you were to watch the same scene without sound, it wouldn’t have near the same effect.
If you’re in charge of making videos for marketing purposes, or simply are an online video maker, using royalty free music from HookSounds can be a good way to afford an effective soundtrack for your project.
Posted by Nick Venturella
Tiny Career Blog
Tiny Career is a site about entrepreneurs and small businesses learning how to grow while promoting what they do.