In my first marketing job out of college, I worked for a commercial real estate firm. It was this 20 employee company, and I was their marketing director...I was the entire marketing department, in fact.
The owner of the company shared with me that he wanted to promote the firm to get the word out and gain more listings and market share. Then he followed this up with a casual afterthought, "Oh, and you have zero budget. See what you can do."
Well, the best way I knew to gain positive market exposure without having any marketing budget to spend was to become our company's PR agent and gain earned media to promote the firm.
I'm happy to say it worked. The firm gained more positive press than it ever had previously, which helped gain new listings. Many of those listings closed, which improved the bottom line of the company.
While times have changed and the PR industry has changed (with the internet and other technologies) one thing that remains at the heart of any good PR agency is their ability to build great relationships that yield positive results for their clients.
Konnect PR is such an agency. Konnect has grown as an agency from its humble beginnings with four employees and a handful of clients to an Inc. 500 award winning agency with corporate offices in Los Angeles, New York and Austin, TX. However, even with their growth, Konnect is able to still ensure meaningful client relations and personal customer service.
Konnect PR focuses on ROI for its clients as well as becoming an extension of their clients' teams. Konnect serves the consumer and lifestyle industries specializing in creating custom public relations campaigns for franchise, baby & kids and food & beverage brands.
Posted by Nick Venturella
Tiny Career Blog
Tiny Career is a site about entrepreneurs and small businesses learning how to grow while promoting what they do.