Tiny Career
  • Blog
  • About
  • Contact

How to Grow Your Business Relationships and ROI

3/25/2016

 
Picture
In my first marketing job out of college, I worked for a commercial real estate firm. It was this 20 employee company, and I was their marketing director...I was the entire marketing department, in fact.

The owner of the company shared with me that he wanted to promote the firm to get the word out and gain more listings and market share. Then he followed this up with a casual afterthought, "Oh, and you have zero budget. See what you can do."

Well, the best way I knew to gain positive market exposure without having any marketing budget to spend was to become our company's PR agent and gain earned media to promote the firm.

I'm happy to say it worked. The firm gained more positive press than it ever had previously, which helped gain new listings. Many of those listings closed, which improved the bottom line of the company.

While times have changed and the PR industry has changed (with the internet and other technologies) one thing that remains at the heart of any good PR agency is their ability to build great relationships that yield positive results for their clients.

Konnect PR is such an agency. Konnect has grown as an agency from its humble beginnings with four employees and a handful of clients to an Inc. 500 award winning agency with corporate offices in Los Angeles, New York and Austin, TX. However, even with their growth, Konnect is able to still ensure meaningful client relations and personal customer service.

Konnect PR focuses on ROI for its clients as well as becoming an extension of their clients' teams. Konnect serves the consumer and lifestyle industries specializing in creating custom public relations campaigns for franchise, baby & kids and food & beverage brands.

Posted by Nick Venturella



Comments are closed.

    RSS Feed

    Tiny Career Blog

    Tiny Career is a site about entrepreneurs and small businesses learning how to grow while promoting what they do.

    Tiny Career helps connect information about entrepreneurs' products and services to shoppers/buyers interested in them, while providing entrepreneurs tips and tricks to grow their operation.

    Privacy Policy

    Archives

    March 2020
    March 2019
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    February 2017
    January 2017
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015

Proudly powered by Weebly