Hiring a marketing person is a major challenge for any small business. Even medium-sized companies may have a difficult time finding the right person.
The decision to hire a full-time marketing specialist is a sign that the company has reached a certain revenue milestone. This decision triggers an increase in your operational costs, as you have to pay the salary of this person. Your newly established, one-man show marketing department can bring you a profit that exceeds the expense of having them on board. Nonetheless, you should keep in mind that the opposite is also possible -- when your marketing department consists of one or two persons, the risk of hiring the wrong people can have disastrous consequences.
At Creative Niche, we are specialists that help companies find the best marketing professionals to suit their specific needs, industry and business profile. We have a wealth of experience in finding the best match for both companies and marketing professionals in search of a new career challenge. This experience has enabled us to understand how good marketing can influence the development and sales of various companies. We are also aware of the most common mistakes many companies make in trying to find the most suitable person for this important position.
Many business managers, for instance, make the decision to hire a full-time marketing professional when they may be better off with a part-time employee or even with a contractor to hire on a project basis. These two options are sometimes more reasonable from a financial standpoint. Other times, although the decision to hire a full-time person is fully justified, the manager overlooks the fact that different marketers tend to have different skills, and finding one who excels at everything is very difficult, if not impossible.
All this being said, here are three tips that might help you narrow your search and the the most suitable marketing expert for your organization:
Have A Search Strategy
The first question you should ask yourself is this: what are the most important marketing goals of your organization that would secure the success of your business? The ultimate benefit of your marketing efforts should be a sales increase, but this can only be achieved one step at a time. This might imply attending trade shows and business events in order to get to meet your target customers face to face. It might also imply creating compelling content that can strengthen your authority in a specific topic or area of expertise. Hiring the right person isn't possible without a clear understanding of the strategic objectives he or she will have to help you achieve.
Search For A Specific Set Of Skills
Decide whether you want a generalist or a specialist. Also, define the specific skills and expertise the ideal person would need to have in order to do the job. Do you need someone to take care of your event planning activities, or someone to write great copy that attracts leads and boosts conversion rates? Does your business cater to other businesses or to consumers, or is it a non-profit organization? All these considerations should enable you to have a clear picture of the skills and assets your ideal marketing person should possess.
Always keep in mind that different marketers may have different skills. you can't hire a corporate lawyer to handle the tasks of an HR lawyer. Similarly, you shouldn't hire an expert in setting up and managing Google AdWords campaigns to write copy for your website, or to design your marketing brochures.
Take Time To Write A Good Job Description
If you create an inaccurate job description or you give recruiters the wrong information, chances are you're never going to find the right person for the job. The more honest and specific you are, the greater your chance to find the right marketing person.
If you want more help with achieving your goal then check out this guide on tricks to get hired from Four Seasons Recruitment
All of these things will help you out and aid your efforts in hiring the right person for the job.
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