Ensure Your Website Users Know How to Use Your Site

So you are building your Tiny Career.  You’re in control of your employment destiny, which in your case includes a small internet-based business you’re currently building.

You have an idea of a need you can solve for a particular group of people and you’ve built a website to begin serving that group of people.

The problem is, you did some research online to find out how to best serve your target audience and you went ahead and built your site based on that information, but you don’t know yet if the user experience you’ve built for your website really matches the way someone from your target audience will truly interact with your site.

Because of this, you’re kind of guessing that your targeted users will navigate your site in the way you want them to, but you’re just one person giving it your best shot at getting it right.

Well, you can help ensure your target audience has the kind of user experience on your site the way you want them to with UserBob.

UserBob recruits users to try out your web site. You provide a scenario for the user (or tester) and give them a task to attempt to complete. That user then visits your website while trying to complete your task. While on your site, the users will record a screencast of their activity including audio commentary about the steps they’re taking. Then you can watch the videos to learn how to improve your website’s user experience, which likely will benefit your site conversion rates.

Posted by Nick Venturella

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